On a mission to create smart stores
Built by a retail group that runs several high-street chains of its own.
We’re bringing the high street digital — making stores smart and operational at scale.
Operators first, software second.
We’re not a tech company that discovered retail. We’re a retail group that runs several chains on the high street, and we built Amar to run our own shops first. Everything in it exists because we needed it behind our own counters — then we opened it up to the whole street.
Create smart stores — the high street, gone digital
The web gave shoppers everything: browse the whole market, compare, and see exactly what their money does. The high street gave them none of it. Our mission is to close that gap — to bring the high street online so people can explore the market the way they explore the web, give every shop a living digital twin, and marry real consumerism with powerful technology. We make stores smart and operational at scale.
Shoppers see the whole local market online — every shop, every shelf, explorable and comparable, just like a web store, but it’s the street around them.
Every shop gets a live digital twin — its stock, prices and character mirrored online in real time, so the physical and digital shop are always one and the same.
People can see what their spending does — the local shops they keep alive and the difference they make — so buying local becomes something you can measure, not just feel.
The data, automation and reach the online giants take for granted — put in the hands of every independent shop, so the whole high street can run smart, together.
Business continuity, as a service
We’re a Business Continuity as a Service group, bringing resilient, enterprise-grade operations to the high street.
Keep trading, whatever happens
Systems, records and know-how that keep a shop running through staff changes, outages and disputes.
Secure & compliant by default
Enterprise security, audit trails and data ownership — the standards big retail runs on, built in from day one.
One system, every part of the shop
From the till to the storefront to the books — so nothing lives in one person’s head or one fragile tool.
Built by operators
Designed in our own shops, proven on our own counters, and offered to the whole high street.
Held to enterprise standards
Your shop’s data runs on a platform certified to the standards the biggest businesses demand.
ISO 27001Information security
ISO 22301Business continuity
ISO 9001Quality management
SOC 2Security & availability
HIPAAHealth data privacy
GDPRData protection
ICO registeredUK data regulatorJoin the shops reconnecting the high street
Built by operators, run by thousands of local shops. Add yours in minutes.
Size Chart
Size Guide
| Size | US | Bust | Waist | Low Hip |
|---|---|---|---|---|
| XS | 2 | 32 | 24 - 25 | 33 - 34 |
| S | 4 | 34 - 35 | 26 - 27 | 35 - 26 |
| M | 6 | 36 - 37 | 28 - 29 | 38 - 40 |
| L | 8 | 38 - 29 | 30 - 31 | 42 - 44 |
| XL | 10 | 40 - 41 | 32 - 33 | 45 - 47 |
| XXL | 12 | 42 - 43 | 34 - 35 | 48 - 50 |
Measuring Tips
Measure around the fullest part of your bust.
Measure around the narrowest part of your torso.
With your feet together measure around the fullest part of your hips/rear.
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-25%The garments labelled as Committed are products that have been produced using sustainable fibres or processes, reducing their environmental impact.
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