Amar connects shoppers, stores, routes and operations in one high street network.

Personal shopping on top, store operations underneath, customers in the middle.

Overview How it works Why it works In practice Run your workforce

Feature · Agentic workforce

Run your team like you'd run AI agents

Set the objective, hand out clear tasks, get outcomes back. People and AI agents work the same way in Amar — you orchestrate the whole workforce from one place, and let AI pick up the jobs that don't need a person.

Run your workforce How it works

People & AI, one workforcegoals in, outcomes out

How it works

Objectives in, outcomes back

The way you'd brief an agent — now the way you run the whole team.

Give the objective

Say what you want done and by when. Amar breaks it into clear tasks with the context each one needs — no vague "sort the back out".

Assign to person or AI

Route each task to the right team member — or to an AI agent when it's something that can be done automatically. Same queue, same rules.

Get the outcome back

Everyone — human or agent — reports what they did. You see progress against the goal in real time, and step in only where it's needed.

Why it works

Manage the work, not the person

Clear briefs, every time

Each task carries the goal, the context and the "done" definition — so staff know exactly what good looks like, the same way a well-briefed agent does.

Humans and AI, interchangeable

If a job can be automated, an AI agent does it; if it needs hands or a human touch, a person does. You manage one workforce, not two separate things.

Accountability without hovering

Progress and outcomes are visible on one board, so you don't have to chase or micromanage — you intervene by exception, when something's off track.

The team levels up

Because every task carries context and the shop's memory, a newer member can take on work that used to need the veteran — the system carries the know-how.

“I set the week's goals and the jobs just go out — some to the lads, some the system does on its own. I'm not standing over anyone. I check the board, and I only step in when something's flagged.”