Amar connects shoppers, stores, routes and operations in one high street network.

Personal shopping on top, store operations underneath, customers in the middle.

Overview How it works What it handles In practice Handle my queries

Feature · Automatic query handling

Every message answered, nothing left waiting

Enquiries, complaints, disputes — however someone contacts your shop, Amar reads it, answers what it can, and routes the rest to the right person. No query sits unseen, day or night.

Handle my queries How it works

Every channel, one inboxanswered or routed

How it works

From contact to resolved

Wherever it comes from, Amar takes it from first message to done.

It all comes in

Email, web form, WhatsApp, social DMs and comments, even phone transcripts — every way someone reaches you lands in one place.

Amar answers

It understands what they want and replies from your live stock, prices, hours and orders — accurately, in your voice, in seconds.

Escalates what matters

Anything sensitive — a complaint, a dispute, a refund — is flagged to the right person with the full history and a drafted response ready to go.

What it handles

The messages you never get to in time

Everyday enquiries

"Do you have it in?" "What time do you close?" "Can you deliver?" Answered instantly from your real data, so customers never wait on a reply.

Complaints & disputes

Amar recognises when something's gone wrong, pulls the order history, drafts a fair response and escalates to you — so complaints are handled calmly, not missed.

Proactive reach-out

It doesn't just wait. Amar can follow up on an unanswered quote, chase a review, or check in after a big order — reaching out on your behalf at the right moment.

Always in your voice

Set the tone and the rules once. Amar stays on-brand and knows when to answer directly and when to hand over to a human.

“People message at all hours and I can't always reply. Now they get a proper answer straight away, and anything tricky lands on my phone with the whole story already written up.”