Amar connects shoppers, stores, routes and operations in one high street network.

Personal shopping on top, store operations underneath, customers in the middle.

Overview How it works Why it works In practice Join the card

Feature · Loyalty

One loyalty card for the whole high street

Amar is the loyalty card. Every store on the network shares it, so a customer earns and spends in one place — and the regulars from the shop next door discover you too.

Join the card How it works

One card, every shopearn here, spend anywhere

How it works

No plastic, no app sprawl, no setup

The card lives in the Amar app customers already have.

They tap at the till

Customers use the card from the Amar high-street app — no key fob, no sign-up form. It just works at your counter.

They earn across the street

Points and rewards build up across every store on the network — so there's a reason to keep shopping local, not drift online.

You set your rewards

Decide what earns and what it's worth in your shop. Run a double-points weekend or a welcome offer in a couple of taps.

Why it works

A loyalty scheme you could never run alone

The network brings you new regulars

Someone collecting points at the bakery sees they can use the same card with you. Shared loyalty turns the whole street's customers into yours.

You keep your own terms

One shared card, but each shop sets its own earn rates and rewards. You stay in control of what loyalty costs and what it gives.

You see who's loyal

Know your best customers, what they buy and when they last came in — and nudge them back with an offer when it matters.

“People already had the card from other shops on the road, so there was nothing to sign up for. They just started earning with me — and coming back for it.”